If you’re lucky enough to live in a beach town, you’re able to take advantage of the huge influx of tourists that flock to the beaches each year. Depending on the time of the year, millions of people will head for an extended vacation in your local town, spending money at local stores, dining in nearby restaurants, and spending money on entertainment and other activities, such as boating, jet skiing, mini-golf, waterparks, and nightlife experience.
However, if you’re running a small business in your local beach town, it can be challenging to get your business noticed among all of the other competing shops and restaurants by people who are visiting for their summer vacation or weekend getaway.
That’s why it’s essential to take advantage of the wide open market that is your local beach town and use some key marketing tips which will help you get noticed by the right customers. Here are five marketing tips for your small business on the beachfront.
Run Local Events Sponsored By Your Company
No matter what time of year, there are going to be a wide variety of festivals and events that take place in your town. The vast majority of these are sponsored by local businesses – which is why it’s essential to get involved and contribute ideas for the event that will help build brand awareness for your company. Not only will you provide a fun event for visitors to partake in, but you’ll have a great way to advertise your business and make money!
In addition to sponsoring or cosponsoring the event, you’ll also want to have a booth where you can display products and let potential customers know about the specials that your company is offering. In addition, don’t be afraid to pass out free samples in order to gain traction with new clients who may become long-term customers.
Advertise On The Beachfront
In addition, branding your company as a beachfront business is an excellent way to target those tourists that spend their hard-earned money at local businesses. So, how do you reach these visitors? Since they’re likely to spend a ton of time at the beach, it’s best to focus on advertising on the beachfront to gain traction with these customers. Some of the best ways to stand out include:
Fly A Banner In The Sky
One of the best ways to stand out from your competition is to have an airplane fly over your beach town that has a banner attached to it. This banner should include the most important part of your business, including what you offer, where they can find you, and prices if necessary. Since visitors will be hanging out at the beach, this is a great way to reach a ton of customers in a short amount of time.
Use A Beachfront Banner
If flying a banner in the sky is a little too much, don’t be afraid to show off a beachfront banner instead. You can purchase a large banner and display it on the beach for tourists to see. This banner should include all of the same information as the airplane banner, but instead of flying in the sky, this will hang from poles along the beach.
The only downside is that you won’t reach many customers each day since most people spend their time at the beach rather than looking at the banners.
Rent A Billboard
If you’re looking for something in between flying a banner and putting up a beachfront banner, then why not try renting a billboard that displays your company’s information. These billboards are large and visible from the highway, which means that you can reach your customers traveling throughout your beach town and those coming from the local interstate. Not only will this get noticed by potential customers, but it’s a great way to display your unique brand and what you offer.
Hand Out Flyers
Although it’s not considered “traditional” marketing, one of the best ways to get your name out there is by simply handing out flyers on the beachfront. Since thousands of people flock to the area during the summer months and tourists are likely to be walking up and down the boardwalk each day, these flyers will give customers an easy way to learn more about your business and what you have to offer.
Offer Freebies With Your Logo On It
When guests head to the beach, they’re going to want to take something with them to remind them of the great time they had. Offer customers a gift that’s branded with your company’s logo and has all the information about the services or provides you provide written on it. This gift could be an umbrella, hat, or anything else – make sure it has your business name and phone number printed on the gift.
Hand Out Coupons To Entice People To Visit
According to Digital Authority, it’s important to have coupons ready for tourists who are looking for a good deal. Whether you have someone physically hand them out to tourists as they enter the beach, or you drop them off at local businesses, coupons can be a great way to entice people to visit and see what you have to offer.
Partner With Local Hotels To Promote Your Business
If you’re looking to get the word out about your company and bring in customers, you can’t go wrong by partnering with local hotels. Many visitors like to spend their entire trip at a hotel, and you could even offer special promotions and incentives for people who stop by your office or business while staying at the hotel.
Not only does this make your company more visible, but it also gives you exposure to thousands of people that are already in your beach town.
Whether you choose to rent a billboard, fly a banner overhead, or hand out flyers – having your company name and information displayed in public is one of the best ways to market your business. Of course, your customers won’t know who you are unless you tell them, so make sure you take advantage of all these free marketing ideas.